August 26, 2025
Nearly 200,000 people reached by the project’s online awareness campaign
Since its launch last March, Green Ivory’s online awareness campaign has been in full swing. Supported by a well-structured communications strategy, it has met with real success on social networks, with growing participation from Internet users through their shares, comments and reactions. To date, nearly 200,000 Internet users have been reached. The interactions recorded on the various publications attest to the impact of the messages broadcast, on the people reached.
This is reflected in comments such as: “A strong and necessary message! It’s time everyone became aware of their impact. The plastic we throw away today will be paid for by our children tomorrow. Reduce, reuse, recycle: it’s not just a slogan, it’s an emergency. Let’s all commit to a cleaner, greener Côte d’Ivoire!” -Evans Dave
Awareness campaign reaches 150 households
The household awareness campaign is already bearing fruit: 150 households are being helped to adopt best practices for sustainable management of their plastic waste. Every day, the collection agents go out to meet households to raise awareness of plastic waste management and give them the advice they need to better manage their plastic waste. This waste is collected once a week by the agents, stored and then recycled by the recycling partners.
The big clean-up days: The new festive and eco-responsible event
Scheduled to take place every last weekend of the month, the Big Clean-up Days were a great success in the Grand-Bassam community. In a friendly, dynamic atmosphere, punctuated by the turntable sounds of one of Côte d’Ivoire’s top DJs, participants joined forces to rid the beaches of plastic waste. The high level of participation reflects the population’s ever-growing interest in a clean environment free from plastic pollution.
10 tons of plastic waste collected from households and beaches
Since the project was launched, the agents have been working hard every day in the field. They scour the beaches and streets of Grand-Bassam to rid this beautiful seaside town, listed as a UNESCO World Heritage Site, of the plastic waste that is invading it. Their constant commitment helps to preserve the environment and restore the town to its former glory. To date, nearly 10 tons of plastic waste have been collected and recycled.
Installation of 10 small waste containers
Thanks to the installation of 10 small waste containers along the Grand-Bassam beach, visitors and local residents can now dispose of their plastic waste there, instead of leaving it on the beach. These logistics greatly improve the work in the field and make the action more effective.
Professionalizing the collection and awareness-raising agents through ongoing training
With a view to professionalizing the collection process, and strengthening the entrepreneurial skills of the agents, they benefit from a training program throughout the duration of the project. In addition to preliminary training, the last few months have seen 10 agents trained in local communication techniques, with a view to effectively engaging and supporting Grand-Bassam households in the sustainable management of their plastic waste.
Actions to come
Over the coming weeks, several activities will be carried out, including a consultation of civil society organizations and the people of Grand-Bassam around sustainable solutions to plastic waste; an advocacy preparation workshop, aimed at defining sound arguments and effective strategies; an advocacy meeting with decision-makers, to present proposals and encourage their implementation.
Green Ivory is grateful to all partners and supporters, who have made this project possible. Your commitment is essential to building a more sustainable future without plastic pollution in Côte d’Ivoire.
Source: Second Plastic-Free Days Project Newsletter, Green Ivory
